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Amy Roberts

Real Foods Packaging

Details

Real Foods Packaging

Outcome

Individual and bulk packaging

Period

2009

Context

Design project, Baylor University

Skills

Visual design, Package design

Challenge

Create individual and retail packaging for a vending machine item.

Solution

The earthy color scheme and texture reinforces an all natural approach and helps to position Real Foods as a company that values health, simple living, and sustainability. Transparency is also important to this packaging; a list of ingredients is clearly displayed on the front so that clients can view the composition of the granola bar before purchasing from a vending machine.