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Amy Roberts

Garden State Tile

Details

Garden State Tile

Outcome

High fidelity web page mockups

Period

2015

Client

Garden State Tile

Skills

UI design

Challenge

Garden State Tile, a New Jersey based tile and stone company, requested a redesign of their website to showcase their inventory.

Solution

A clean, minimal layout places focus on the product, emphasizing the beauty of Garden State’s tiles. The homepage features a full width slideshow that can be easily updated with new text and imagery. Three primary links above the fold allow the user to browse tiles by application or type and view the gallery. Utility links on the top right allow easy access for a search function and a customizable trade portfolio. Below, sections for news, blog posts, and testimonials provide portals to interior pages of the site.

Wireframes

After determining information architecture, exploring many different layouts in sketches, and moving forward with a single concept, I created wireframes for each WordPress page template. This allowed me determine hierarchy of information and visualize the user flow from screen to screen.

gst_wireframes

Visual Comps

After testing and tweaking interactions in wireframes, I moved on to creating high fidelity comps of each main template.

gst-fullgst-imacGST_final_comps